LAUSR

This study is an attempt to identify and analyze the factors that may influence local visitors to attend an international arts festival. Using primary data collected via surveys and employing the technique of logistic regression, the researchers identified four factors that significantly influence local visitors to various international performances at the Hong Kong Arts Festival. The factors found to significantly influence local visitors' interest in various show performances by international actors included education (p≤0.05), number of adults in the party (p≤0.01), number of children in the party (p≤0.01), and number of prior visits (p≤0.05). Also, the paired samples t test results show that some particular show performances were significantly correlated with local visitors' interest in the Hong Kong Arts Festival.