LAUSR

Background/Objectives: In recent years, there has been a growing awareness that intangible assets, especially intellectual property, can affect a company’s value and competitiveness. To this end, companies are striving to secure intellectual property around patents, and many studies have verified the relationship between patent information and corporate performance from a variety of angles. However, in the field of intellectual property, the focus was mainly on patent information-driven research, and further research on the relationship between trademark and design authority is necessary to clarify the relationship between intellectual property rights and corporate management performance..Method/Statistical Analysis: The purpose of this study is to verify whether a company’s trademark application/registration activity and the persistence of a company’s trademark rights affect the company’s financial performance through SPSS.Findings: The amount of trademark application/registration activity of a company and the persistence of trademark rights held by a company both affect the financial performance of the company.Improvements/Applications: This study verified the relationship between trademark rights and corporate performance, which had been expected only by conjecture, through statistical method. However, the value of a trademark is determined by the market value accumulated by the use of the trademark rather than by the trademark itself. Therefore, follow-up studies are needed to verify statistically through various trademark information for various industries as to whether the acquisition of trademark assets has a positive effect on the company’s management performance.