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Factors Influencing the Usage of E-Business to Improve SME Performance

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This article presents a theoretical framework for investigating factors influencing e-commerce implementation among SMEs to enhance their performance, and how these factors—percieved ease of use, perceived usefulness, and perceived privacy—could… Click to show full abstract

This article presents a theoretical framework for investigating factors influencing e-commerce implementation among SMEs to enhance their performance, and how these factors—percieved ease of use, perceived usefulness, and perceived privacy—could be used for this purpose. Furthermore, this article examined these factors' influence on e-commerce adoption based on three theories, “resource-based view, unified theory of acceptance and use of technology theories.” The data was obtained from a novel questionnaire, which was distributed copies to owners and managers of two hundred and five (205) SMEs in Oyo State, Nigeria. PLS-SEM for analysing empirical data derived. It was found that SMEs' e-commerce adoption to enhance their performance is highly impacted by perceived ease of use and perceived usefulness. On the other hand, perceived privacy is not significantly linked to e-commerce use. The findings were then used to construct a conceptual framework for e-commerce adoption among SMEs.

Keywords: business; factors influencing; performance factors; commerce adoption; use; performance

Journal Title: International Journal of E-Business Research
Year Published: 2023

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