LAUSR

Purpose: The purpose of this article was to analyze role of communication in crisis management: a case study of natural disasters in Sierra Leone. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: The study on the role of communication in crisis management in Sierra Leone found that effective communication helped reduce panic and improve coordination during natural disasters. However, challenges such as misinformation and limited access to communication technologies were noted. The study recommended using a mix of traditional media, social media, and community engagement to ensure accurate information dissemination, along with improving infrastructure and training local leaders for better crisis response. Unique Contribution to Theory, Practice and Policy: Situational crisis communication theory (SCCT), diffusion of innovations theory & Social penetration theory may be used to anchor future studies on the role of communication in crisis management: a case study of natural disasters in Sierra Leone. Equipping crisis communicators with the right tools and knowledge will ensure a more coordinated and efficient response during natural disasters. From a policy perspective, it is vital that governments develop comprehensive national crisis communication policies. These policies should outline clear communication protocols for crisis situations, specifying how and when information should be disseminated, and how different organizations should coordinate to manage communication during natural disasters.