LAUSR

Cultural phenomena are the most prolific field for developing semiotic studies. Study on philosophy of signs in contemporary culture is a set of irresistible logics to deepen our understanding on semiotic studies. This paper propos the philosophical analysis, in particular analytical philosophy on semiotics itself pinpointing progress towards the logic of meaning, various rules of the game in the philosophy of signs, also multiple contemporary cultural phenomena, such as: hypertextuality, hypersemiotics, and hypereality. Logics of meaning still holds an important role in accordance with Logical Atomism and Logical Positivism’s views, but plurality of meanings also developed in various contemporary cultural discourses. Every human action in culture is a reflection of signs and disclosure of whole individual dimension involving diverse attitudes and behaviors as signs of community’s sustain life dynamics. Contemporary cultural phenomena in Indonesia from semiotic perspective based on the notion of signs would be discussed in this writing.