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The private television market in Spain lives a paradigmatic model of duopoly between two large corporations, Atresmedia and Mediaset, both born from two major mergers: that of Telecinco with Cuatro… Click to show full abstract
The private television market in Spain lives a paradigmatic model of duopoly between two large corporations, Atresmedia and Mediaset, both born from two major mergers: that of Telecinco with Cuatro and that of Antena 3 with La Sexta. We intend to analyze the change that the private television sector has undergone in our country since that double merger and how the content and audiences of the four channels have evolved. We resorted to a methodological triangulation of historical-systemic review, content analysis and comparative method. One of the most interesting conclusions of the investigation has been to discover that while Atresmedia has largely respected the differentiation of its two main channels, Mediaset has turned Cuatro into an almost mimetic channel and subsidiary of Telecinco
Journal Title: Estudios Sobre El Mensaje Periodistico
Year Published: 2020
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