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Article history: Received: October 19, 2018 Received in revised format: November 18, 2018 Accepted: January 8, 2019 Available online: January 8, 2019 This study aims to examine the entrepreneurial orientation… Click to show full abstract
Article history: Received: October 19, 2018 Received in revised format: November 18, 2018 Accepted: January 8, 2019 Available online: January 8, 2019 This study aims to examine the entrepreneurial orientation (EO) of the Small Rural Business (SRB) entrepreneurs in Malaysia by taking Business Networking (BN) as the antecedent. BN is used to explain the influence of EO as a mediator and its’ consequences towards SRB Business Sustainability (BS). The survey method was employed in this study and the data was analyzed using Structural Equation Modelling (SEM) multivariate data analysis. Based on the SEM analysis, it can be concluded that in this study, the relationship between BN and BS was not mediated by EO. However, BN has direct effect towards EO. Moreover, EO and BN were significant as predictors towards BS. Size, age and technology of SRB were used as control variables in this study. © 2019 by the authors; licensee Growing Science, Canada
Journal Title: Management Science Letters
Year Published: 2019
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