"The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus"

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The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus

Article history: Received: October 25, 2019 Received in revised format: November 2 Click to show full abstract

Article history: Received: October 25, 2019 Received in revised format: November 2

Keywords: consumer purchase; marketing consumer; viral marketing; intention moderator; purchase intention; relationship viral

Journal Title: Management Science Letters
Year Published: 2020

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