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Factors influencing customers’ purchase decision of residential property in Selangor, Malaysia

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Article history: Received: April 16, 2019 Received in revised format: April 28 2019 Accepted: May 15, 2019 Available online: May 15, 2019 This paper investigates the factors influencing on customers’… Click to show full abstract

Article history: Received: April 16, 2019 Received in revised format: April 28 2019 Accepted: May 15, 2019 Available online: May 15, 2019 This paper investigates the factors influencing on customers’ purchase decision of residential properties in Selangor, Malaysia. The study measures the effects of quality, price, location, promotion and corporate image on purchase decision by distributing some questionnaire among 312 randomly selected residents from some selected destinations at Selangor, Malaysia. Descriptive analysis and multiple regression analysis are used for analyzing the data. The findings reveal that quality, price, location, promotion, and corporate image positively and significantly influence on customers’ purchase decision. The results also indicate that location is the most important factor followed by price, quality, corporate image and promotion plays the smallest role on customers’ purchase intention. The study discusses the results and give constructive suggestions for promoting sales figures. © 2019 by the authors; licensee Growing Science, Canada

Keywords: factors influencing; selangor malaysia; purchase decision; customers purchase

Journal Title: Management Science Letters
Year Published: 2019

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