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Article history: Received: June 16 2019 Received in revised format: June 19 2019 Accepted: July 11, 2019 Available online: July 11, 2019 The aim of the present study is to find the relative importance of factors influencing the students’ decisions to adopt Massive Open Online Courses (MOOCs). Eight sub-factors categorized under three main factors namely “benefits of MOOCs”, “MOOCs features” and “social recognition”, are considered for prioritization. The analytic hierarchy process (AHP) methodology is also employed to prioritize the factors. The primary data pertaining to pair-wise comparisons of various factors and sub-factors have been obtained from 250 students by using convenience sampling. The results indicate that academic recognition, followed by openness, autonomy and cost effectiveness of MOOCs are the most important aspects which students consider while deciding to learn through MOOCs. © 2019 by the authors; licensee Growing Science, Canada