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Article history: Received: June 26, 2020 Received in revised format: June 3 Click to show full abstract
Article history: Received: June 26, 2020 Received in revised format: June 3
Keywords:
brand personality;
appeal attitude;
hedonic value;
personality appeal;
value brand;
effect hedonic
Journal Title: Management Science Letters
Year Published: 2021
Link to full text (if available)
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Journal Title: Management Science Letters
Year Published: 2021
Link to full text (if available)
Share on Social Media: Sign Up to like & get
recommendations!