"The role of brand equity in increasing buying interest"

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Article history: Received: December 10, 2020 Received in revised format: January 2 Click to show full abstract

Article history: Received: December 10, 2020 Received in revised format: January 2

Keywords: equity increasing; role brand; buying interest; brand equity; increasing buying

Journal Title: Management Science Letters
Year Published: 2021

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