LAUSR

The fast development of markets for organic products has led to a process called conventionalization of organic agriculture. This process has been directly influencing the maintenance of agroecological principles, as well as access to these markets by socioeconomically vulnerable farmers. In the light of theoretical perspectives based on agroecology and short food supply chains, the paper reflects upon the influence of the organic markets on the agroecological principles of the autonomy of the farmers and the valorization of agrobiodiversity in the productive units. The analysis are the result of a multi - case study, in which interviews were conducted with managers from different marketing chains and farmers in the Greater Florianopolis/SC region. The analysis indicates that marketing processes, when organized by groups of farmers even with the increase in the number of intermediaries, in some cases, can reinforce agroecological principles.