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Compete, Cooperate, or Both? Integrating the Demand Side into Patent Deployment Strategies for the Commercialization and Licensing of Technology

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Profiting from innovation typically involves a choice between commercializing a patented technology in the product market to exploit proprietary advantage (i.e., competition) or licensing the techn... Click to show full abstract

Profiting from innovation typically involves a choice between commercializing a patented technology in the product market to exploit proprietary advantage (i.e., competition) or licensing the techn...

Keywords: side patent; compete cooperate; integrating demand; technology; cooperate integrating; demand side

Journal Title: Academy of Management Review
Year Published: 2021

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