LAUSR

In this research article, the researcher covers the recent trends of E-commerce and security challenges in the trusting-building process. The researcher observed that lack of trust is a consistent barrier to the adoption and implementation of E‐commerce for customers in Business Industries. Prior research into the adoption of Ecommerce and Internet banking has revealed many other challenges and barriers that hinder the acceptance and engagement in E‐commerce transactions. In this research article, the researcher attempts to address some of the challenges, by first gaining insights into each challenge, and providing possible solutions for the difficulties faced as well as ideas for improvements, which ultimately leads to the increased adoption of E‐commerce.