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Published in 2020 at "Journal of Marketing Analytics"
DOI: 10.1057/s41270-020-00081-9
Abstract: To conduct a bibliometric analysis, several researchers retrieve publications from Scopus or/and Web of Science (WOS) databases. When these scholars consider both Scopus and WOS databases, they mostly make two bibliometric analysis: one from Scopus…
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Keywords:
sales force;
1912 2019;
analysis;
bibliometric analysis ... See more keywords