Articles with "1912 2019" as a keyword



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Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019

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Published in 2020 at "Journal of Marketing Analytics"

DOI: 10.1057/s41270-020-00081-9

Abstract: To conduct a bibliometric analysis, several researchers retrieve publications from Scopus or/and Web of Science (WOS) databases. When these scholars consider both Scopus and WOS databases, they mostly make two bibliometric analysis: one from Scopus… read more here.

Keywords: sales force; 1912 2019; analysis; bibliometric analysis ... See more keywords