Building a customer-focused culture in organisations: developing 7Cs model
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DOI: 10.1504/ijbex.2018.10015931
Abstract: In the current scenario of highly competitive market, developing a strong relationship with customers is vital in achieving the sustainable business performance. To be successfully focused on customers, organisations must ensure a high level of… read more here.
Keywords: customer focused; 7cs model; customer; focused culture ... See more keywords