Mobile shopping cart abandonment: The roles of conflicts, ambivalence, and hesitation
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DOI: 10.1016/j.jbusres.2017.12.008
Abstract: Though several industry reports have suggested that the rate of shopping cart abandonment is high in the mobile channel, the reasons for such abandonment remain relatively unexplored. Drawing on the cognition-affect-behavior (CAB) paradigm, this study… read more here.
Keywords: abandonment roles; shopping cart; mobile shopping; cart abandonment ... See more keywords