How does marketing capability impact abnormal stock returns? The mediating role of growth
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DOI: 10.1016/j.jbusres.2017.08.020
Abstract: Building on the frameworks of the resource-based view and value relevance, this study contributes to how the firms' marketing capabilities affect firm performance. More specifically, this research examines growth as a potential mechanism to explain… read more here.
Keywords: stock returns; abnormal stock; marketing capabilities; marketing ... See more keywords