Consumer acceptance of smart speakers: a mixed methods approach
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DOI: 10.1108/jrim-01-2018-0022
Abstract: PurposeVoice-activated smart speakers such as Amazon Echo and Google Home were recently developed and are gaining popularity. Understanding and theorizing the underlying mechanisms that encourage or impede consumers to use smart speakers is fundamental for… read more here.
Keywords: use smart; consumer acceptance; acceptance smart; acceptance ... See more keywords