Establishing the link between Marketing and Accounting functions: A review
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DOI: 10.1504/ijbex.2019.10016703
Abstract: Marketing and accounting functions are carried out by two different departments of an organisation. These two departments should complement each other practically and perceptually, but in fact, this rarely appears to be the case. The… read more here.
Keywords: accounting functions; marketing accounting; establishing link; accounting ... See more keywords