Studying WeChat Official Accounts with novel ‘backend-in’ and ‘traceback’ methods: Walking through platforms back-to-front and past-to-present
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DOI: 10.1177/1329878x221088052
Abstract: The paper presents a methodology to understand WeChat Official Accounts (WOAs) from their backend to their frontend, and from tracing the platform's history to its present. Our ‘Backend-in method’ proposes to study platform governance in… read more here.
Keywords: wechat official; traceback; novel backend; accounts novel ... See more keywords