Cooperative Advertising with Accrual Rate in a Dynamic Supply Chain
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DOI: 10.1007/s13235-015-0165-z
Abstract: We consider a supply chain in which a manufacturer stimulates his retailers investing more local advertising expenditures through a cooperative advertising program (Co-op). Co-op advertising programs usually involve two important contractual terms, a participation rate… read more here.
Keywords: accrual rate; cooperative advertising; advertising; rate ... See more keywords