Why some South Asian Muslims celebrate Christmas: Introducing ‘acculturation trade-offs’
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DOI: 10.1016/j.jbusres.2017.07.023
Abstract: Research studying religious observance and marketplace interaction in different cultural settings focuses either on the dominant religious group's consumption rituals or religious minorities' own religious consumption rituals. However, research has not explored how religious minority… read more here.
Keywords: south asian; asian muslims; trade offs; acculturation trade ... See more keywords