A Research Agenda for Strategic Alignment in Sales and Operations Planning
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DOI: 10.1109/emr.2024.3421914
Abstract: This article addresses the challenge of achieving strategic alignment in sales and operations planning. A conceptual framework emerges providing the basis for research propositions to guide empirical investigation to improve understanding for practice. An integrative… read more here.
Keywords: operations planning; alignment sales; sales operations; achieve strategic ... See more keywords