An overture to overeating: The cross-modal effects of acoustic pitch on food preferences and serving behavior
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DOI: 10.1016/j.appet.2017.12.013
Abstract: Billions of dollars are spent annually with the aim of enticing consumers to purchase food. Yet despite the prevalence of such advertising, little is known about how the actual sensation of this advertising media affects… read more here.
Keywords: acoustic pitch; pitch; cross modal; pitch food ... See more keywords