Mobile coupon acquisition and redemption for restaurants: The effects of store clusters as a double-edged sword
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DOI: 10.1016/j.jbusres.2019.06.024
Abstract: Abstract While smartphones have become an important distribution channel for coupons, store clusters still play a pivotal role in retailer operations; nevertheless, many questions remain unanswered as to the extent to which store clusters affect… read more here.
Keywords: coupon; coupon acquisition; store clusters; acquisition redemption ... See more keywords