Does Greenwashing Pay Off? Understanding the Relationship Between Environmental Actions and Environmental Legitimacy
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DOI: 10.1007/s10551-015-2816-9
Abstract: Do firms gain environmental legitimacy when they conform to external expectations regarding the natural environment? Drawing on institutional logic and signaling theory, we investigate sources of heterogeneity in the impacts of environmental actions on environmental… read more here.
Keywords: greenwashing pay; pay understanding; environmental actions; legitimacy ... See more keywords