Actions for relationship value: a mission impossible?
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DOI: 10.1108/ejm-11-2017-0857
Abstract: Purpose The form and content of relationship value dominates the literature. This paper contributes by studying companies’ actions based on their value perceptions, a field which has attracted less attention. Scholars advocate more studies on… read more here.
Keywords: value perceptions; actions relationship; value; value mission ... See more keywords