Active and wealthy Brazilian older adults: identity and consumption motivations
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Consumer Marketing"
DOI: 10.1108/jcm-12-2017-2496
Abstract: Purpose This paper aims to explore the relationship between identity construction and consumption motivation of the socially active and wealthy Brazilian older adults, applying a new approach that focuses on important circumstances and life events… read more here.
Keywords: active wealthy; consumption motivations; brazilian older; consumption ... See more keywords