Reimagining urban destinations: Adaptive and transformative city brand attributes and values in the pandemic crisis
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DOI: 10.1016/j.cities.2022.103621
Abstract: This paper contributes to the post-Covid urban tourism debate. It focuses on how cities respond to the pandemic asking how and to what extent urban destination brands are leverged by city marketers for coping with… read more here.
Keywords: crisis; adaptive transformative; city brand; brand ... See more keywords