Free add-on services and perceived value in competitive environments: Evidence from online hotel reviews
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DOI: 10.1016/j.ijhm.2020.102611
Abstract: Abstract This study investigates how free add-on services affect customers’ perceived value in horizontal and vertical competition. We collected 349,879 reviews about over 3000 hotels in 25 U.S. cities from TripAdvisor. Using three balanced data… read more here.
Keywords: perceived value; add services; free add; hotel ... See more keywords