Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender
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DOI: 10.1016/j.jbusres.2017.04.005
Abstract: Teenagers are major contributors of online content because of continuous communication and sharing with peers using social media or instant messaging apps. They like to immediately tell the world about their purchases and consumption experiences,… read more here.
Keywords: adolescent ewom; ewom intentions; peers internet; investigation roles ... See more keywords