The impact of ethical commitments on the intention to adopt digital agricultural technologies
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DOI: 10.1038/s41598-024-71723-6
Abstract: Sustainable food security is a critical global concern and an urgent priority in developing countries such as Iran. Digital agricultural technologies (DAT) represent significant solutions in this regard, yet their adoptions and development in Iran… read more here.
Keywords: digital agricultural; agricultural technologies; adopt digital; ethical commitments ... See more keywords
Investigating digital marketing readiness among tourism firms: an emerging economy perspective
Sign Up to like & getrecommendations! Published in 2024 at "Current Issues in Tourism"
DOI: 10.1080/13683500.2024.2358047
Abstract: ABSTRACT The study aimed at investigating the readiness of firms in the tourism industry to adopt digital marketing as a marketing strategy – from an emerging economy perspective. The technology–organisation–environment framework and technology acceptance model… read more here.
Keywords: digital marketing; tourism; marketing; economy perspective ... See more keywords