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   Articles with "adopt foods" as a keyword



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Consumers' willingness to adopt genetically modified foods

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recommendations! Published in 2020 at "British Food Journal"

DOI: 10.1108/bfj-04-2019-0260

Abstract: PurposeThis study investigates consumers' willingness to adopt genetically modified foods (GM) and the role of innovation and behavioral determinants.Design/methodology/approachA new integrated model that expands the Health Belief Model (HBM) into the Innovation Diffusion Theory (IDT)… read more here.

Keywords: adopt foods; willingness adopt; genetically modified; adopt genetically ... See more keywords