The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce
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DOI: 10.1108/apjml-11-2017-0301
Abstract: Purpose The purpose of this paper is to discuss and test the direct and indirect effects of utilitarian, hedonic and social values integrated into the theory of planned behaviour (TPB) to achieve a deeper understanding… read more here.
Keywords: perceived values; adopt mobile; intention adopt; vietnamese consumers ... See more keywords
Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe
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DOI: 10.1108/ijbm-07-2016-0099
Abstract: Purpose The purpose of this paper is to investigate the determinants of consumers’ intention to adopt mobile banking services in Zimbabwe. Design/methodology/approach A survey of 232 bank customers was conducted in Chinhoyi, Zimbabwe, using a… read more here.
Keywords: mobile banking; adopt mobile; intention adopt; banking ... See more keywords
Mobile Banking Adoption: Examining the Role of Personality Traits
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DOI: 10.1177/2158244020932918
Abstract: A number of studies have been conducted on the salient factors that influence consumers’ intention to adopt mobile banking services. However, none of these studies has explored the impact of personality traits on consumers’ intention… read more here.
Keywords: personality traits; mobile banking; adopt mobile; intention adopt ... See more keywords