Sign Up to like & get
recommendations!
1
Published in 2023 at "International Journal of E-Business Research"
DOI: 10.4018/ijebr.323204
Abstract: Wearable fitness devices are equipped with internet connectivity and capable of tracking, storing, and transmitting health data. A research model is proposed and tested, which shows how cognitive, affective, social, and motivational consumer factors affect…
read more here.
Keywords:
wearable fitness;
makes consumers;
consumers adopt;
fitness device ... See more keywords