INNOVATORS AND EARLY ADOPTERS IN THE DIFFUSION OF INNOVATIONS: A LITERATURE REVIEW
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DOI: 10.1142/s1363919617400102
Abstract: Despite accounting for a very small percentage of the population that adopts an innovation, the ‘innovators’ and ‘early adopters’ — representing the two earliest groups of individuals to acquire the new product or service —… read more here.
Keywords: innovations literature; early adopters; review; adopters diffusion ... See more keywords