Consumer Motivations for Adopting Omnichannel Retailing: A Safety-Driven Perspective in the Context of COVID-19
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DOI: 10.3389/fpubh.2021.708199
Abstract: This study aims to understand the influence of COVID-19 on consumers' fears and self-protection motivations. Furthermore, the study seeks to understand the effects of these fears and motivations on consumers' intentions to use omnichannel retailing.… read more here.
Keywords: consumer motivations; retailing; motivations adopting; covid ... See more keywords