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Published in 2019 at "European Journal of Marketing"
DOI: 10.1108/ejm-12-2016-0794
Abstract: Purpose This study aims to develop a comprehensive adoption model that combines constructs from various theories and tests these theories against each other. The study combines a technology acceptance model, innovation diffusion theory and risk…
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Keywords:
adoption drivers;
smart home;
acceptance adoption;
acceptance ... See more keywords