Understanding the Adoption Factors Influence on the Use of Intelligent Travel Assistant (ITA) for Eco-Tourists: An Extension of the UTAUT
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DOI: 10.1142/s0219877019500603
Abstract: The objective of this research is to investigate the antecedent factors involving eight variables, i.e. ease of use, trust, enjoyment, design, usefulness, quality, safety and empathy, which influen... read more here.
Keywords: use; influence use; adoption factors; understanding adoption ... See more keywords