How do form and functional newness affect adoption preference? The moderating role of consumer need for uniqueness
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DOI: 10.1108/jcm-10-2015-1578
Abstract: Purpose A product communicates to consumers through its form and function, which may generate an effective response. Little is known, however, about the impact of the interaction of form and functional newness on consumers’ adoption… read more here.
Keywords: adoption preference; form functional; functional newness; consumer ... See more keywords