Articles with "adoption social" as a keyword



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A mediated model on the adoption of social media and SMEs’ performance in developing countries

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Published in 2021 at "Technology in Society"

DOI: 10.1016/j.techsoc.2020.101513

Abstract: Abstract Purpose Small and medium-sized enterprises (SMEs) can adopt and use social media (SM) for communicating information with stakeholders with minimal cost. The ability to access and share information influences the SMEs' performance, but there… read more here.

Keywords: media smes; performance; social media; smes performance ... See more keywords