Articles with "adoption supermarket" as a keyword



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Online channel adoption in supermarket retailing

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Published in 2020 at "Journal of Retailing and Consumer Services"

DOI: 10.1016/j.jretconser.2020.102374

Abstract: Abstract Introducing a new online channel is a crucial decision for brick-and-mortar retailers that requires insight and forecasts into customers' adoption and subsequent behaviour. The aim of this study is to analyse the dynamics in… read more here.

Keywords: adoption supermarket; online channel; channel adoption; channel ... See more keywords