The impact of values on consumer adoption of takāful with mediating role of religiosity and moderating role of confusion
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DOI: 10.1108/jima-01-2021-0006
Abstract: Purpose This study aims to address a leading challenge of confusion about the concept of takāful confronted by existing and potential consumers of the insurance industry. There are multiple sources of confusion, including the lack… read more here.
Keywords: tak ful; adoption tak; consumer adoption; value ... See more keywords