Exploring the role of anticipated emotions in product adoption and usage
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DOI: 10.1108/jcm-06-2016-1860
Abstract: Purpose This study aims to explore the role of positive and negative anticipated emotions on adoption and continued usage of consumer products. The components of value eliciting anticipated emotions are investigated as well. Design/methodology/approach The… read more here.
Keywords: adoption usage; anticipated emotions; product; product adoption ... See more keywords