Advance selling programs: When to introduce and what to inform consumers
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DOI: 10.1002/mde.3418
Abstract: We study a two-stage model in which the information processed by consumers at the first stage (advance selling stage) is endogenously determined. In the model, the firm decides whether to introduce an advance selling program,… read more here.
Keywords: information; firm; advance selling; stage ... See more keywords
Price guarantee for advance selling in the presence of preorder-dependent social learning
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DOI: 10.1016/j.ijpe.2019.05.015
Abstract: Abstract In this paper, we study the price guarantee policies of a seller practicing the advance selling strategy in the presence of preorder-dependent social learning. There are two types of consumers in the market. In… read more here.
Keywords: advance selling; price guarantee; refund; price ... See more keywords
Optimal ordering and financing decisions under advance selling and delayed payment for a capital-constrained supply chain
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DOI: 10.1080/01605682.2017.1415643
Abstract: Abstract We compare two different financing strategies, advance selling, and delayed payment, for a supply chain with a capital-constrained retailer facing uncertain demand. We firstly establish the retailer’s optimal ordering and financing decisions under advance… read more here.
Keywords: advance selling; delayed payment; retailer; capital constrained ... See more keywords
Optimal pricing for advance selling with uncertain product quality and consumer fitness
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DOI: 10.1080/01605682.2018.1489342
Abstract: Abstract We investigate a seller’s equilibrium pricing strategies under two classic advance selling pricing schemes. Under the dynamic pricing scheme, the seller sequentially decides his retail prices, while under the price commitment scheme, the seller… read more here.
Keywords: quality; consumer; advance selling; price ... See more keywords
Advance Selling in Marketing Channels
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DOI: 10.1177/00222437221112644
Abstract: Manufacturers and retailers often advance sell seasonal products or services (e.g., holiday decorations, summer or winter entertainment). The authors examine advance selling in marketing channels to offer several insights. First, it is well established that… read more here.
Keywords: manufacturer; retailer; selling marketing; advance ... See more keywords
Contract choice and advance selling strategy in a supply chain of FAP
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DOI: 10.1371/journal.pone.0265661
Abstract: The advance selling (AS) has been widely applied in fresh industry for it can elevating the customer experience and increase flexibility thus profit for a retailer. However, the introduction of the AS will have an… read more here.
Keywords: supply chain; contract; advance; advance selling ... See more keywords