Relational governance strategies for advanced service provision: Multiple paths to superior financial performance in servitization
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DOI: 10.1016/j.jbusres.2019.02.042
Abstract: Abstract The ability of manufacturing companies to offer advanced services and achieve superior financial performance remains an open question in the servitization literature. One central question relates to how providers govern customer relationships to realize… read more here.
Keywords: governance; advanced service; financial performance; service ... See more keywords