A methodology based on Deep Learning for advert value calculation in CPM, CPC and CPA networks
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DOI: 10.1007/s00500-016-2468-4
Abstract: In this research, we propose a methodology for advert value calculation in CPM, CPC and CPA networks. Accurately estimating this value increases the three previous networks’ incomes by selecting the most profitable advert. By increasing… read more here.
Keywords: methodology; advert value; deep learning; value ... See more keywords