You wouldn't eat 16 teaspoons of sugar—so why drink it? Aboriginal and Torres Strait Islander responses to the LiveLighter sugary drink campaign
Sign Up to like & getrecommendations! Published in 2019 at "Health Promotion Journal of Australia"
DOI: 10.1002/hpja.196
Abstract: ISSUE ADDRESSED The reach and impact of the LiveLighter and Aboriginal sugar-sweetened beverage (SSB) advertisements among Aboriginal and Torres Strait Islander adults. METHODS The Aboriginal SSB advertisement launched online in January 2015 and aired on… read more here.
Keywords: advertisement; torres strait; campaign; strait islander ... See more keywords
Personalized advertisements with integration of names and photographs: An eye-tracking experiment
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2019.08.017
Abstract: This article examines the influence of a job recruitment advertisement personalized with a recipient's name and photograph on the visual attention to the advertisement, the attitudes toward the advertisement and, ultimately, job-pursuit intentions. Perceived ad… read more here.
Keywords: eye tracking; advertisement; personalized advertisements; visual attention ... See more keywords
Exposure to direct-to-consumer advertising is associated with overestimation of benefits regarding ultrahypofractionated radiation therapy for prostate cancer
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DOI: 10.1038/s41391-020-0234-2
Abstract: Background While direct-to-consumer (DTC) medical advertising can provide useful information, it also risks oversimplification and being misleading. For an abbreviated prostate cancer treatment regimen called “ultrahypofractionation” (UHF), advertising has been used for CyberKnife (CK), a… read more here.
Keywords: prostate; direct consumer; advertisement; prostate cancer ... See more keywords
“Just Do It? An Examination of Race on Attitudes Associated with Nike’s Advertisement Featuring Colin Kaepernick”
Sign Up to like & getrecommendations! Published in 2019 at "Deviant Behavior"
DOI: 10.1080/01639625.2019.1604299
Abstract: ABSTRACT The relationship between race and just about any social issue has been and continues to be controversial. Within the context of literature on public opinion regarding sports and social movements, this study considers the… read more here.
Keywords: examination race; advertisement; race attitudes; race ... See more keywords
The advertisement calls of three Eleutherodactylus species from Hispaniola (Anura: Eleutherodactylidae)
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DOI: 10.1080/09524622.2016.1260053
Abstract: Abstract We provide detailed descriptions of the poorly known advertisement calls of Eleutherodactylus abbotti, E. flavescens and E. inoptatus, three rain frogs endemic to the Caribbean island of Hispaniola. We compare these three advertisement calls… read more here.
Keywords: advertisement; advertisement calls; eleutherodactylus species; calls three ... See more keywords
Operation Amigos: The Original Amateur Hour Goes to Mexico
Sign Up to like & getrecommendations! Published in 2019 at "Quarterly Review of Film and Video"
DOI: 10.1080/10509208.2019.1593014
Abstract: A full-page advertisement in the July 10, 1957 edition of Variety magazine reported that “an American institution” was about to go “international.” The graphic had two columns, one that announced “The Original Amateur Hour de… read more here.
Keywords: original amateur; hour mexico; advertisement; amateur hour ... See more keywords
Time and place affect the acoustic structure of frog advertisement calls
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DOI: 10.1093/cz/zoae039
Abstract: Abstract Acoustic communication signals are important for species recognition and mate attraction across numerous taxa. For instance, most of the thousands of species of frogs have a species-specific advertisement call that females use to localize… read more here.
Keywords: acoustic structure; time; geography; structure ... See more keywords
Placement Optimization for Advertisement Dissemination in Smart City
Sign Up to like & getrecommendations! Published in 2020 at "IEEE Transactions on Network Science and Engineering"
DOI: 10.1109/tnse.2018.2805768
Abstract: This paper studies a promising application in Vehicular Cyber-Physical Systems (VCPS) called roadside advertisement dissemination. Its application involves three elements: the drivers in the vehicles, Roadside Access Points (RAPs), and shopkeepers. The shopkeeper wants to… read more here.
Keywords: advertisement dissemination; rap placement; advertisement; traffic ... See more keywords
Bandwidth Efficient Cache Selection and Cache-Content Advertisement
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DOI: 10.1109/tnsm.2025.3558835
Abstract: Caching is extensively used in various networking environments to optimize performance by reducing latency, bandwidth, and energy consumption. To optimize performance, caches often advertise their content using indicators, which are data structures that trade space… read more here.
Keywords: content advertisement; cache content; cache; advertisement ... See more keywords
The advertisement call of Proceratophrys branti Brandão, Caramaschi, Vaz-Silva Campos, 2013 (Amphibia, Anura, Odontophrynidae).
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DOI: 10.11646/zootaxa.4379.3.10
Abstract: Proceratophrys Miranda-Ribeiro, 1920 currently comprises 40 species (Frost 2017) of which 15 are allocated into the Proceratophrys cristiceps species group (sensu Brandão et al. 2013). The species in this group are characterized by the absence… read more here.
Keywords: proceratophrys; advertisement; species group; branti brand ... See more keywords
The advertisement calls of two species of Brachycephalus (Anura: Brachycephalidae) from southern Atlantic Forest, Brazil.
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DOI: 10.11646/zootaxa.4415.1.10
Abstract: The advertisement calls are known for only eight species within the genus Brachycephalus. Herein, we describe the advertisement calls of B. olivaceus and B. quiririensis, both species from southern Atlantic Forest, state of Santa Catarina,… read more here.
Keywords: advertisement; atlantic forest; brazil advertisement; advertisement calls ... See more keywords