You wouldn't eat 16 teaspoons of sugar—so why drink it? Aboriginal and Torres Strait Islander responses to the LiveLighter sugary drink campaign
Sign Up to like & getrecommendations! Published in 2019 at "Health Promotion Journal of Australia"
DOI: 10.1002/hpja.196
Abstract: ISSUE ADDRESSED The reach and impact of the LiveLighter and Aboriginal sugar-sweetened beverage (SSB) advertisements among Aboriginal and Torres Strait Islander adults. METHODS The Aboriginal SSB advertisement launched online in January 2015 and aired on… read more here.
Keywords: advertisement; torres strait; campaign; strait islander ... See more keywords
Personalized advertisements with integration of names and photographs: An eye-tracking experiment
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2019.08.017
Abstract: This article examines the influence of a job recruitment advertisement personalized with a recipient's name and photograph on the visual attention to the advertisement, the attitudes toward the advertisement and, ultimately, job-pursuit intentions. Perceived ad… read more here.
Keywords: eye tracking; advertisement; personalized advertisements; visual attention ... See more keywords
Exposure to direct-to-consumer advertising is associated with overestimation of benefits regarding ultrahypofractionated radiation therapy for prostate cancer
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DOI: 10.1038/s41391-020-0234-2
Abstract: Background While direct-to-consumer (DTC) medical advertising can provide useful information, it also risks oversimplification and being misleading. For an abbreviated prostate cancer treatment regimen called “ultrahypofractionation” (UHF), advertising has been used for CyberKnife (CK), a… read more here.
Keywords: prostate; direct consumer; advertisement; prostate cancer ... See more keywords
“Just Do It? An Examination of Race on Attitudes Associated with Nike’s Advertisement Featuring Colin Kaepernick”
Sign Up to like & getrecommendations! Published in 2019 at "Deviant Behavior"
DOI: 10.1080/01639625.2019.1604299
Abstract: ABSTRACT The relationship between race and just about any social issue has been and continues to be controversial. Within the context of literature on public opinion regarding sports and social movements, this study considers the… read more here.
Keywords: examination race; advertisement; race attitudes; race ... See more keywords
The advertisement calls of three Eleutherodactylus species from Hispaniola (Anura: Eleutherodactylidae)
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DOI: 10.1080/09524622.2016.1260053
Abstract: Abstract We provide detailed descriptions of the poorly known advertisement calls of Eleutherodactylus abbotti, E. flavescens and E. inoptatus, three rain frogs endemic to the Caribbean island of Hispaniola. We compare these three advertisement calls… read more here.
Keywords: advertisement; advertisement calls; eleutherodactylus species; calls three ... See more keywords
Operation Amigos: The Original Amateur Hour Goes to Mexico
Sign Up to like & getrecommendations! Published in 2019 at "Quarterly Review of Film and Video"
DOI: 10.1080/10509208.2019.1593014
Abstract: A full-page advertisement in the July 10, 1957 edition of Variety magazine reported that “an American institution” was about to go “international.” The graphic had two columns, one that announced “The Original Amateur Hour de… read more here.
Keywords: original amateur; hour mexico; advertisement; amateur hour ... See more keywords
Placement Optimization for Advertisement Dissemination in Smart City
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DOI: 10.1109/tnse.2018.2805768
Abstract: This paper studies a promising application in Vehicular Cyber-Physical Systems (VCPS) called roadside advertisement dissemination. Its application involves three elements: the drivers in the vehicles, Roadside Access Points (RAPs), and shopkeepers. The shopkeeper wants to… read more here.
Keywords: advertisement dissemination; rap placement; advertisement; traffic ... See more keywords
The advertisement call of Proceratophrys branti Brandão, Caramaschi, Vaz-Silva Campos, 2013 (Amphibia, Anura, Odontophrynidae).
Sign Up to like & getrecommendations! Published in 2018 at "Zootaxa"
DOI: 10.11646/zootaxa.4379.3.10
Abstract: Proceratophrys Miranda-Ribeiro, 1920 currently comprises 40 species (Frost 2017) of which 15 are allocated into the Proceratophrys cristiceps species group (sensu Brandão et al. 2013). The species in this group are characterized by the absence… read more here.
Keywords: proceratophrys; advertisement; species group; branti brand ... See more keywords
The advertisement calls of two species of Brachycephalus (Anura: Brachycephalidae) from southern Atlantic Forest, Brazil.
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DOI: 10.11646/zootaxa.4415.1.10
Abstract: The advertisement calls are known for only eight species within the genus Brachycephalus. Herein, we describe the advertisement calls of B. olivaceus and B. quiririensis, both species from southern Atlantic Forest, state of Santa Catarina,… read more here.
Keywords: advertisement; atlantic forest; brazil advertisement; advertisement calls ... See more keywords
Geographic variation in the advertisement call of Trachycephalus typhonius Anura: Hylidae) based on South American samples.
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DOI: 10.11646/zootaxa.4521.3.6
Abstract: Previously described calls of Trachycephalus typhonius (Linnaeus, 1758) correspond to several populations from Central and South America, but in general, these descriptions were brief and often based on a single recorded individual. Here, based on… read more here.
Keywords: advertisement; frequency; geographic variation; dominant frequency ... See more keywords
Advertisement calls of 18 anuran species in the megadiverse Atlantic Forest in southeastern Brazil: review and update.
Sign Up to like & getrecommendations! Published in 2022 at "Zootaxa"
DOI: 10.11646/zootaxa.5178.5.3
Abstract: Advertisement calls constitute the main acoustic signals emitted by frogs during reproductive seasons and are considered species-specific. Currently, many studies explore the advertisement calls in this group, including descriptions, taxonomy status, influence of social and… read more here.
Keywords: advertisement calls; review; advertisement; atlantic forest ... See more keywords